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  • QUIET the NOISE! The ICF Core Competencies: Our Answer for Sales & Marketing Success!

QUIET the NOISE! The ICF Core Competencies: Our Answer for Sales & Marketing Success!

  • April 18, 2023
  • 12:00 PM - 1:30 PM
  • Zoom


  • Non ICF-Local Member, Non ICF-Global Member. You do not have to be a member of ICF to join our meetings - all are welcome. There is a $20 fee to attend, payable online via PayPal, Credit or Debit card during the registration process.
  • ICF Global Member, Non-ICF Austin/Local Member. Fee is $20, payable online by Palpal, Credit or Debit card as part of the registration process. Interested in becoming an ICF Local member as well? Please visit our Membership tab for more information!
  • ICF Local (Austin) Members are both ICF Austin and ICF Global Members.

    ICF Local (Austin) Affiliates are ICF Austin Members, but non-ICF Global Members.

    ICF Local Members and Affiliates can attend monthly meetings for free!

Registration is closed

.5 Core CCEUs

1 Resource Development CCEUs


“You must use Social Media to grow your business.” “Effortlessly grow to six-figures while you sleep!” Quickly amass a HUGE WAITING LIST of high paying clients!


Are you getting bombarded by “gurus” who make it all sound so simple and easy? No wonder we feel overwhelmed, paralyzed and (think) we hate sales & marketing. We’re being lied to! Have you noticed that “the loud” folks saying this are the MARKETERS trying to sell you the secret pill, magic potion, THE formula to overnight success? You are a smart coach. In this program, you will not be TOLD to do anything. Rather, we will share the following principles for you do adopt if they make sense for you: Creating and growing a coaching business is not “easy.” But it can be “SIMPLE.”

There are no “musts” in marketing. There’s what works, and what works FOR YOU.

Sales & Marketing = SERVING


Let’s quiet the noise. You don’t NEED social media, fancy funnels, an app, high tech systems, fancy software, or to be selling all the time. Heck you don’t even need “digital marketing.” You CAN have these things, but you don’t NEED any of them. There is a “system” for growing and maintaining your business. YOUR System!

You’ll walk away with improved self-awareness and a practical plan to help you grow your business in a manner that is ethical, dignified, and empty promises.

You’ll learn to:

  • Embrace that marketing is nothing more than “Giving value for free.” 
  •  Increase action via the “marketing train” which “Demonstrates Ethical Practice.” 
  •  “Embody a Coaching Mindset” in sales to secure more “right clients.” 
  •  “Listen Actively” to handle all objections with dignity & grace! 
  •  Sales & Marketing aren’t dirty, sleazy, or being a pest. They’re Coaching!


  • 12:00-1:30 PM CST 
  • .5 Core CCEUs, 1 Resource Development CCEUs
  • Zoom Call - You will receive the link in your confirmation email.


Everyone is welcome to attend our meetings. 

  • ICF Members -$10
  • Guests and Non-Members - $20


Michael Charest began his career managing hotels and country clubs, and became a coach in 1998. In 2000, he partnered with ICF Founder Thomas Leonard and embarked on the “Coach U Millennium Tour,” where they met thousands of coaches. Most were struggling to build their businesses so Michael founded Coach & Grow RICH and, later, Business Growth Solutions to help coaches and other solopreneurs with sales and marketing. He has helped over 2,000 clients and spoken to 45 ICF Chapters.

Amy Salapski has over 25 years of experience specializing in Organization and Talent Development. In 2020, she left her corporate job to launch her coaching and consulting business, Cambium Development. She hired Michael to help her launch and grow throughout the Pandemic. She achieved her goals using his business development system and applying her own innovative approaches.

In 2021, Michael & Amy joined forces to create BizLife360 to help solopreneurs grow a nice business and use it to fuel a life they love!

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