Southeast Region Business Building Series
It’s here: a business building program for coaches created by coaches. This five-month business development program offers coaches exclusive access to experts and peers. Through workshops and cohort groups participants will grow their coaching business and build their network.
How this will work:
Monthly Workshops
Each month you’ll meet for a 2-hour workshop that includes 90-minutes of learning and 30-minutes for networking and space to develop your action items based on the material you just learned to help you build your business.
Moderated Cohort Working Groups
You’ll meet again two weeks later to discuss the progress you’ve made on your action items and for more networking. The purpose of the cohort working groups is to give you the support you need to build your business.
Private Facebook Group
To keep the conversation going between scheduled events, we’ll have a private Facebook group. After you register, you’ll receive a link to the Facebook group. Please allow 1-2 business days to confirm your access to the group.
WORKSHOPS AND COHORT WORKING GROUP DETAILS
February: create content that attracts your audience
February 10 – Krista Smith, StoryBrand Certified
11 a.m.-1 p.m. CST
Krista Smith will share how to define your audience, write content to reach that audience, and how to select and use various communication channels to attract and engage your clients. Krista has been designing websites and helping business owners create and share their messages on all communication platforms for over 15 years. We recommend reading Donald Miller’s StoryBrand book before this presentation.
February 24 – Moderated Cohort Working Group
11 a.m.-12 p.m. CST
Participants will share their progress, best practices, and lessons learned in a moderated discussion and smaller cohort groups. The cohort working groups are 60 minutes.
March: build your engagement on social media
March 10 – Elizabeth Pampalone: Six months of Algorithm-Proof Social Media
11 a.m.-1 p.m. CST / 12-2 p.m. EST
Social media is probably the last thing on your to-do list at the end of a day or week. Yet, it probably also is the first thing on your mind. For most small business owners, these two things never sync up and it stays unfinished and becomes a stress. Elizabeth will share her proven formula for creating 6-12 months of evergreen posts for social media. She will also share with the attendees some of her favorite tools and tricks on creating stunning images in no time.
Social presence is the ability to create awareness for your business into a community of target customers. This takes your content to the next level by translating content information into customer engagement. Elizabeth will cover:
- Which social media platforms to choose
- How to develop an editorial calendar for social media
- What to Talk About
- Ways to drive engagement
- What not to do on social media
- Best tools to use
March 24 – Moderated Cohort Working Group
11 a.m.-12 p.m. CST
Participants will share their progress, best practices, and lessons learned in a moderated discussion and smaller cohort groups. The cohort working groups are 60 minutes.
April: learn how to really close a sale and properly position your services
April 14 – Chris Kenney: Sales Mastery for Coaches
11 a.m.-1 p.m. CST
During this training -- designed specifically for coaches -- you will learn:
- How to close the sales you want at the price point you want
- How to position your services to create maximum impact during the sales conversation (and have your clients excited to say yes to working with you!)
- The Business Model for building a successful coaching practice (and why most people have this completely upside down!)
- Chris’s EXACT step-by-step Signature Sales System – used to close more than $4 million in coaching services. (You will leave the training with the exact system in place, ready to use on your very next sales call!)
April 28 – Moderated Cohort Working Group
11 a.m.-12 p.m. CST
Participants will share their progress, best practices, and lessons learned in a moderated discussion and smaller cohort groups. The cohort working groups are 60 minutes.
MAY: graduation and celebration
May 12 – Graduation
11 a.m.-1 p.m. CST
INVESTMENT
Your investment for this customized business building program for coaches includes the monthly workshops, cohort working groups, access to the private Facebook group, bonus material and the unique opportunity to build your coaching business along-side other coaches.
NOTE: ICF Austin chapter members must login to see their rate and to register.
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Super early bird (by January 17, 2020):
- $247 (for ICF Austin and ICF Global members)
- $347 (for non-members)
- Early bird (by January 31, 2020):
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- $347 (for ICF Austin and ICF Global members)
- $447 (for non-members)
- Regular Registration (by February 10, 2020):
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- $497 (for ICF Austin and ICF Global members)
- $597 (for non-members)
Additional Information:
The member discount is for ICF Global members. This discount is not included if you’re only a member of a local ICF chapter or a guest.
Registration closes when the event begins on February 10, 2021. Individuals will not be able to register for the program once the program begins. There will be no opportunities to register for individual workshops or individual cohort working groups.
NEXT STEPS
After registering, you’ll receive a confirmation email with the following links:
- Zoom link for the Workshops
- Zoom link for the Cohort Working Group
- Zoom link for the Graduation in May
The links for the workshops, cohort working group, and the graduation are separate Zoom links. We will send you the link for the private Facebook group in another email.Please allow a few days to confirm your access to the private Facebook group.
Please contact the program director if you have any questions or don’t receive these links upon registering.
Continued Coaching Education Units (CCEUs)
This event does not include any CCEUs.
