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Change isn’t about willpower: it’s about how the brain actually works. We often think people resist change, but research shows it’s not the change itself; it’s the pressure and fear that come with it.
In this webinar, we’ll explore the science behind transformation, uncovering what truly drives lasting change. You’ll learn how to help clients shift their mindset, break through resistance, and build habits that stick.
With practical, research-backed strategies, this session will challenge the way you think about change and give you the tools to make transformation feel natural, not forced.
About the speaker:
Dr. Irena O'Brien is a cognitive neuroscientist who has dedicated almost 30 years to studying psychology and neuroscience. Following a successful career as a chartered accountant, she pursued her passion and earned a PhD in Psychology from the Université du Québec à Montréal. Conducting brain imaging and electrophysiological studies during her time there, she further expanded her expertise through a postdoctoral fellowship at McGill University's Centre for Language, Mind, and Brain.
Driven by her love for neuroscience, Dr. Irena founded The Neuroscience School, an innovative program providing coaches and health professionals with accessible and evidence-based tools. One of her aims is to counter the prevalent misinformation in the media by simplifying neuroscience. Particularly interested in how lifestyle choices impact brain health, mood, and cognition as we age, she firmly believes that a healthy mind necessitates a healthy body. Through her work, Dr. Irena empowers others to improve their lives and those of their clients by harnessing the practical applications of neuroscience.
More about Dr. O'Brien:
LinkedIn
The Neuroscience School
Attendance details:
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