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The Business Development Program you’ve been searching for is coming!


Coach to Creator: Tips, Tools and Strategies to Launch and Leverage Your Business

It’s here: a business building program for coaches created by coaches. This five-month business development program offers coaches exclusive access to experts and peers. Through workshops and cohort groups participants will grow their coaching business and build their network.

This programs begins with a free workshop in January called, “Mastering the Fundamentals of a Successful Coaching Business”. This event has it's own registration on our website. The paid portion for the series begins in February and ends with a Graduation in May.

Free Kick Off Workshops

January 13 from 11:00 a.m. - 1:00 p.m.

  • Mastering The Fundamentals of a Successful Coaching Business
  • Speaker Barry Foster, CPBA, CRC
  • 11:00 a.m. - 1:00 p.m.
  • Free for everyone!

January 27 from 11:00 a.m. - 1:00 p.m.

  • Encore Presentation - Mastering The Fundamentals of a Successful Coaching Business
  • Speaker Barry Foster, CPBA, CRC
  • 11:00 a.m. - 1:00 p.m.
  • Free for everyone!

Here are the details for Coach to Creator program that begins in February 2021.

Workshop and cohort groups dates and times:

  • February 10 (workshop) and February 24 (cohort group)
  • March 10 (workshop) and March 24 (cohort group)
  • April 14 (workshop) and April 28 (cohort group)
  • May 12 - Graduation
  • Click to register!

How will this work:

Monthly Workshops  11 a.m. - 2:00 p.m., CST
Each month you’ll meet for a 2-hour workshop that includes 90-minutes of learning and 30-minutes for networking and space to develop your action items based on the material you just learned to help you build your business.

Moderated Cohort Working Groups  |  11 a.m. - 12:00 p.m., CST
You’ll meet again two weeks later to discuss the progress you’ve made on your actions items and for more networking. The purpose of the cohort working groups is to give you the support you need to build your business. Each 60-minute cohort working group includes the chance to share your progress, best practices, and more networking.

Private Facebook Group
To keep the conversation going between scheduled events, we’ll have a private Facebook group. After you register, you’ll receive a link to the Facebook group. Please allow 1-2 business days to confirm your access to the group.

Event Registration:

  • Super early bird (by January 17, 2020):
    $247 (for ICF Austin and ICF Global members), $347 (for non-members)

  • Early bird (by January 31, 2020):
    $347 (for ICF Austin and ICF Global members), $447 (for non-members)

  • Regular (by February 10, 2020):
    $497 (for ICF Austin and ICF Global members), $597 (for non-members)

Program Content:

February: create content that attracts your audience

February 10 – Krista Smith, StoryBrand Certified
11 a.m.-1 p.m. CST / 12-2 p.m. EST
Krista Smith will share how to define your audience, write content to reach that audience, and how to select and use various communication channels to attract and engage your clients.  Krista has been designing websites and helping business owners create and share their messages on all communication platforms for over 15 years.  We recommend reading Donald Miller’s StoryBrand book before this presentation.

February 24 – Moderated Cohort Working Group
11 a.m.-12 p.m. CST / 12-1 p.m. EST
Participants will share their progress, best practices, and lessons learned in a moderated discussion and smaller cohort groups. The cohort working groups are 60 minutes.

March: build your engagement on social media

March 10 – Elizabeth Pampalone: Six months of Algorithm-Proof Social Media
11 a.m.-1 p.m. CST / 12-2 p.m. EST
Social media is probably the last thing on your to-do list at the end of a day or week. Yet, it probably also is the first thing on your mind. For most small business owners, these two things never sync up and it stays unfinished and becomes a stress. Elizabeth will share her proven formula for creating 6-12 months of evergreen posts for social media. She will also share with the attendees some of her favorite tools and tricks on creating stunning images in no time.

Social presence is the ability to create awareness for your business into a community of target customers. This takes your content to the next level by translating content information into customer engagement. Elizabeth will cover:

  • Which social media platforms to choose
  • How to develop an editorial calendar for social media
  • What to Talk About
  • Ways to drive engagement
  • What not to do on social media
  • Best tools to use


March 24 – Moderated Cohort Working Group

11 a.m.-12 p.m. CST / 12-1 p.m. EST
Participants will share their progress, best practices, and lessons learned in a moderated discussion and smaller cohort groups. The cohort working groups are 60 minutes.

April: learn how to really close a sale and properly position your services

April 14 – Chris Kenney: Sales Mastery for Coaches
11 a.m.-1 p.m. CST / 12-2 p.m. EST
During this training -- designed specifically for coaches -- you will learn:

  • How to close the sales you want at the price point you want
  • How to position your services to create maximum impact during the sales conversation (and have your clients excited to say yes to working with you!)
  • The Business Model for building a successful coaching practice (and why most people have this completely upside down!)
  • Chris’s EXACT step-by-step Signature Sales System – used to close more than $4 million in coaching services. (You will leave the training with the exact system in place, ready to use on your very next sales call!)


April 28 – Moderated Cohort Working Group
11 a.m.-12 p.m. CST / 12-1 p.m. EST
Participants will share their progress, best practices, and lessons learned in a moderated discussion and smaller cohort groups. The cohort working groups are 60 

MAY = graduation and celebration

May 12 – Graduation
11 a.m.-1 p.m. CST / 12-2 p.m. EST

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